When I first heard this term I had no idea what it meant so first let me tell you what it is; green wiping is when certain products or services are said to be green for marketing services but there is little to back it up that says it really is a green product service. So now that you know what it is, let’s talk about what you can do to protect yourself from being bamboozled into thinking it is a green product.

The first is to ask the person why they believe this product or service is green and listen to them very carefully. A green product must be better for the environment, sustainable and good for the planet. One could argue that battery powered cars are not really green because even thought they are better for the air and can be considered sustainable with a low carbon source, the batteries are not good for the environment and there is no good way of disposing on them making them not so good for the earth. Now you have to decide if this product is “green enough”, or has been “green wiped” and make your decisions from there.